As highlighted in the recent A4L-SDPC Quarterly Newsletter (December 2021), throughout the past few months the A4L Community has proactively sought input on how to best serve members and better leverage our resources.
Based on results from a survey sent to all members earlier this year, as well as a deeper dive conducted by our contracted marketing firm through one-to-one interviews, we are pleased to announce a number of changes will be implemented during first quarter 2022 and beyond.
“Nearly 100% of our resources are supported solely by membership dues,” Larry Fruth, Executive Director/CEO, notes. “That we’ve been able to sustain A4L for more than 25 years validates the strength of what we have to offer, yet we knew improvements were needed. With limited resources, however, in certain areas we were falling short with meeting member needs and reflecting innovation in our brand, therefore, it’s time for change and embracing a new approach.”
As a result, the Board recently approved the following:
• Combining both interoperability (A4L) and privacy work (SDPC) vs. splitting our energy and resources. As part of refocusing our efforts and offering one, collective Community, members will have the flexibility of choosing a membership level that best meets their needs.
• Reducing the amount of complimentary support we offer non-members; by providing free accessibility, we actively dissuade more vendors and end-users from becoming members.
The first of several changes being made is set to occur January 1: implementing a new membership structure.
For some members, dues will decrease – such as if they hold dual memberships for both A4L and SDPC. For others, dues may increase – for instance, if they choose value-added subscription services for a premium membership. New membership levels and associated benefits for each can be found here.
While the new structure goes into effect January 1, 2022, membership dues will not increase until a member’s next renewal date. In continuing our renewal notifications 60 days in advance of membership expiration, those members who already have received their notice will remain on the current (2021) pricing structure.
Additional changes set to occur during first quarter 2022 include refreshing our brand, which will change the look of our materials, as well as updating our website so it’s more engaging and content easier to access.
“Moving forward, we are rededicating our commitment to our stakeholders and appreciate all of the honest feedback we received,” Larry emphasizes. “I’m confident these changes—supported by our leaders and the Board—will help to not only sustain our initiative for many more years, but also renew our position as the premier Community for learners.”
Please watch for many more details in the coming weeks.